During 2012 Stalcor launched its Customer Loyalty Program, unprecedented in the South African Stainless Steel Industry, which effectively provides its customers with a 14% interest in the Stalcor business together with an annual loyalty-based return.
This landmark initiative reflects Stalcor’s continued commitment to building and supporting lasting partnerships with its customers – a significant differentiator for Stalcor in its market.
During 2014, Stalcor further refined its shareholding structure and customer loyalty program by prioritising its annual loyalty-based return ahead of shareholder distributions, yet still providing its customers with a 14% interest in the business.
Stalcor calculates this annual return on a customer-by-customer basis in proportion to each customer’s contribution to the total annual Stalcor turnover. An impressive R1,6 million in cash has been returned to Stalcor loyal and valued customers over the past three years!